Gail Perry wisely encourages you to build up a strong and effective organization by investing wisely in your fundraising infrastructure. It’s a choice, but a very important one. In her blog she lists a few examples of how you can invest in your infrastructure. Here are the suggestions I’d like to highlight and I put my own twist on why I think these are important.
- Hire and keep competent staff. Your people make your fundraising plan go. You need to be willing to spend money to hire and retain great people. It is worth the investment.
- Now that you have great people on your team, you should invest in their professional development. Even a seasoned fundraiser will benefit from additional training and education.
- Purchase, use and leverage cutting-edge technology to manage and deliver your fundraising content. I’m writing this very blog post using an online software program that helps my team draft, edit and post content! How up to date is your donor database, email delivery program, social media management platforms, internal communication tools? Investing in new resources and training can create great efficiencies.
The big takeaway for me after reading Gail’s blog is that if you want to grow your fundraising results year after year, you should invest heavily in your people, systems, programs and technology.
Click here to read Gail’s blog. It is worth it.