Your fundraising is not for you

Fundraising is Beautiful Podcast

The most common and destructive error fundraisers make is aiming their messages at themselves — creating what they believe would motivate them to give.

They should be aiming at their donors. And donors are very different from you in nearly every way.

Here’s help for aiming your work in the right direction so you can raise more money for your cause.


Steven Screen is Co-Founder of The Better Fundraising Company and lead author of its blog. With over 25 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and data-driven.

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