3 ways to maximize your year-end fundraising letters

The most successful year-end fundraising campaigns all share some key features. They use tested, proven strategies that win year after year. And year after year, organizations just update the letters and send them out again.

That’s right.

They send the same message year after year. And get a fantastic response, raising hundreds of thousands of dollars!

You can get the same fantastic response by taking the three tips below to heart.

Tip 1: Ask boldly. Ask often.

Don’t wait until the end of your letter to ask the donor to give. Try asking in at least five or six places throughout. It helps to be specific and concrete when you ask a donor to give. Remind them that the people or cause you serve need help. Tell them what will happen if the money isn’t raised, and the specific impact their donation will have.

Tip 2: Talk about the people who need help, not your organization.

It’s a common mistake to make your organization the hero of your story. It’s also a big one. Your donor should be the hero of the story. Use your letter to explain how the donor can directly make an impact, not how they can help your organization make an impact.

Tip 3: Create urgency, include a deadline and a goal.

Year-end is a natural deadline to highlight in your letter, especially since December 31 is also the deadline for federal charitable tax deductions. Repeat the “midnight, December 31” deadline throughout your letter, on the OE, and the response device. Remember to always pair it with a clear monetary goal.

Get proven year-end fundraising letter samples

Would you like to see some real letters that used the principles above — and brought in more and bigger donations at year-end? And what if we said you could steal from these letters to create your own letter to your own donors?

You can get these samples — and see why they worked, as well as get in-depth instructions on how to use them to create your own successful year-end appeals — for just $129. That’s just $129 to raise thousands more!

We want you to raise more money for your great cause.

Better than a class

Buying these proven samples is better than a fundraising class or conference. With those, you spend anywhere from $150-$500, lose a day of work, and maybe learn something. Hopefully you’re a better fundraiser than you were before.

With these samples you’ll spend $129, upgrade your entire year-end fundraising, and raise thousands more dollars while spending less time doing it. This is a “the best money we’ve ever spent” kind of opportunity.


Steven Screen is Co-Founder of The Better Fundraising Company and lead author of its blog. With over 25 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and data-driven.

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