We looked at the fundraising performance of hundreds of nonprofits. Big ones and small ones. Here are the lessons from the most effective fundraising organizations:
- Ask your donors to send a gift to help a beneficiary in a specific way.
- Thank donors for exactly what they gave for.
- Report back to donors on what their gift accomplished.
- Repeat the steps above at least a couple times each year. Each time you do, you’ll build trust, relationship, and revenue.
The lessons from successful organizations are really simple at their core: practice and get really good at Asking, Thanking and Reporting. Master those three things and success will follow!