The Ask, Thank, Report, Repeat donor rhythm turns fundraising on its ear by moving the focus from the organization to the donor. When you ask a donor to make a gift you are really asking her to make a positive difference in the lives of your beneficiaries.
The big takeaway here is that you are not asking them to give your organization a gift. You are not asking them to fund your programs. You are asking them to contribute to your beneficiaries in a really specific way. Directly asking donors to help someone today, by taking action right now, is the best way to raise money.
If you’d like to learn more about the Ask, Thank, Report, Repeat donor-focused rhythm, watch this video.