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The Better Fundraising Blog

Who Is Shining?

Shining.

The interesting “perspective change” from game design that will help your fundraising soar…

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Recent Posts


The beliefs and goals that resulted in 10 years of above-average growth at a nonprofit…

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That time when you’ve sent it but not heard anything yet…

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Plate of money.

How to Make Sure a Low-Priced Offer Does NOT Produce Small Gifts

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newsletters.

“You” is the magic word for newsletters

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vulnerable

Why You Shouldn’t Use the Word “Vulnerable” in Your Appeals

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Repeat.

LIST of what to “repeat” to save time and raise more money

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Thank You.

How to Thank Your Donor So She Actually Feels Thanked

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Underlining your letters.

How to Choose What to Underline and Why

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