If you’ve read our blog over the last few years, you’ve heard us talk a lot about storytelling. We’ve written about it, we’ve spoken at conferences, and we share tips about storytelling with our clients.
This summer, we decided it was time to pull everything we’ve learned over the years into one place, so fundraisers like you can benefit.
That’s what we did with our new eBook: Storytelling for ACTION
Three Big Ideas That Nobody Told You
It’s easy to say that storytelling is important. It’s more difficult to use stories to raise more money. That’s why we’ve shared three big ideas in this new eBook:
- Your donor should have a role — and see herself — in every single story you tell.
- How you tell a story is less important than what story you tell and when you tell it.
- You have a Big Story you need to constantly tell your donor.
Sound interesting? We promise it’s more than that. It’s also actionable and proven. Download your copy of the free eBook now.
Practical Advice You Can Use
One of the things that we focused on in Storytelling for ACTION is actionable advice. We didn’t want to just share concepts — we want you to equip you with the tools to start telling better stories for your organization right away. That’s why we’ve included the following tools in Storytelling for ACTION:
- A matrix to help you to decide what story to tell at what time
- Easy-to-use checklists
- Real-life samples
- Our 3 Big Ideas Cheat Sheet
Market-Tested And Proven
The ideas in this eBook are market-tested and proven to increase how much money you raise. They will help you get more new donors and keep your current donors around for longer. And they will even— if you let them—help you love your job qand fundraising more than you thought possible.
These ideas are not fancy. They are not just for the “big” organizations and “seasoned” fundraisers. They are for you.