How to Raise More Money in 2017

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Now that 2016 is in your review mirror, it is time to start raising money to meet your 2017 fundraising goals.  Here are four tips for you taken directly from what worked for our clients:

  1. Stop talking about your organization and start talking about your beneficiaries. Donors want to solve problems. They want to help people in need. They don’t give to fund you or your programs, so stop talking about your organization.
  2. If you want to raise more money you have to talk to your donors more often. But not every new communication piece should be an Ask. Use our Ask, Thank, Report, Repeat communication rhythm to raise more money and build stronger relationships with your donors.
  3. Featuring a Matching gift will increase your fundraising results. And here’s what we’ve found again and again; don’t use this tactic only once, use it multiple times through your year. Donor’s don’t get tired of doubling their gifts!
  4. Make it as easy as possible for your donors to give their next gift. Include response cards and envelopes in your appeals and newsletters. Make sure your online giving form is easy to find and easy to use. Do all that you can to reduce barriers in the way of your donors making their next gift.

These are the 4 easiest things you can do to raise more money this year.  If you have other ideas, please post them in the comment section or send me an email!

Jim Shapiro

Jim Shapiro is the fundraising coach you’ve always wanted, the proven Sherpa who can help you get to the top of the mountain. Jim has 30 years’ experience raising money, including serving as the VP of Development for a global $100m nonprofit. He co-founded The Better Fundraising Co. to help small-to-medium nonprofits raise more money.

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