If there is anything I’ve learned over the years, it’s that if you want to be a successful fundraiser you must simplify and clarify your message.
Most donors do not want or need complex jargon. They just simply don’t have time to decipher what you are trying to say.
We tend to think that if we deliver more statistics, descriptions of programs, and detailed reports, that our donors will be more likely to give us a gift. In most cases, this couldn’t be farther from the truth.
The best thing you can do is deliver a human-sized problem for the donor to solve. Once you have clearly communicated the problem and given the donor simple ways to help, then you can deliver more content and information to build a case for more support.