Repeat what works!


The beauty and power behind ATRR is the communication rhythm that the system creates.  Your donors will actually ask for your communications. They expect to be asked, thanked and reported to.  When you repeat the rhythm you build trust and that trust opens the door to future donations and a strong relationship with your donor.  Remember your donors didn’t get anything in return for their gift except for your communication.  Once you start the ATRR rhythm they will feel great knowing what good things their gift has done in the world.  At the end of the day they trust you, believe in you and feel like a valued member of your team.

This video summarizes the “repeating” process.  Watch it now!

Jim Shapiro
Jim Shapiro

Jim Shapiro is the fundraising coach you always wanted, the proven Sherpa who can help you get to the top of the mountain. He has 20 years experience raising money, including serving as the VP of Development for a $300m nonprofit. He then co-founded The Better Fundraising Co. to help small-to-medium nonprofits raise more money. Jim is married, serves his community by coaching high school football, and has three children.

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