The beauty and power behind ATRR is the communication rhythm that the system creates. Your donors will actually ask for your communications. They expect to be asked, thanked and reported to. When you repeat the rhythm you build trust and that trust opens the door to future donations and a strong relationship with your donor. Remember your donors didn’t get anything in return for their gift except for your communication. Once you start the ATRR rhythm they will feel great knowing what good things their gift has done in the world. At the end of the day they trust you, believe in you and feel like a valued member of your team.