“Send in a gift before midnight December 31st”

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This one simple phase can boost your year-end fundraising.  Use it early and use it often in your year-end appeal letters, emails, and major donor appeals.

Why does this phrase work? Because it tells donors exactly what to do and by when. The use of ‘midnight December 31st’ creates urgency. If the donor doesn’t act now they will miss the opportunity to help by the deadline.

This phrase is clear, easy to understand and gives the donor simple instructions to follow.

So, go now and use this phrase in your year-end communications. Your donors will love it and respond to it.  And you’ll love explaining to your boss why you raised more money this December!

Jim Shapiro
Jim Shapiro

Jim Shapiro is the fundraising coach you always wanted, the proven Sherpa who can help you get to the top of the mountain. He has 20 years experience raising money, including serving as the VP of Development for a $300m nonprofit. He then co-founded The Better Fundraising Co. to help small-to-medium nonprofits raise more money. Jim is married, serves his community by coaching high school football, and has three children.

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