Tag: Video

Two TED Talks

Steven Screen  |  Tips
Ted talks.

Today I’d like to share two videos with you.  Both are easy watches and contain “ideas worth spreading.”

The first is Dan Pallotta’s TED talk from a few years ago.  (It has 1.1 million views, but it should have a lot more, in my opinion.) 

It’s called “The way we think about charity is dead wrong.”  Essentially, Dan argues that by focusing so much on “revenue to expense ratios” we end up kneecapping our growth and impact.

Second, here’s a helpful video from Kara Logan Berlin.  She helps people see the importance of fundraising, and provides plenty of fundraising advice that jives with what we’ve seen to be successful. 

Speaking to nonprofits, Kara says, “We have to be as committed to the art of funding our work as we are to the art of doing our work.” [emphasis added]

Both of these videos lead a person to a deeper understanding of fundraising.  And in my experience, if you have a deeper understanding of fundraising itself, and the role of fundraising, you’ll be more likely to create fundraising that works.

The #1 Story that Raises the Most Money [VIDEO]

Steven Screen  |  Videos
Money ideas.

I think this is the most helpful video I’ve ever made.

If you’d like to know how to:

  • Tell stories in your appeals, e-appeals and events so that more donors will respond
  • Tell stories so that your donors become more bonded to your organization
  • Tell stories so that you raise more money
  • Say what’s needed when sharing this thinking with the people in your organization who don’t like powerful fundraising

It’s all in there. Take a look!

[FREE VIDEO] Fundraising Now: What to Expect, and How to Succeed

Steven Screen  |  Crisis
chart video

Here’s a free video for you today.

If you want to learn quickly how to succeed in the coming weeks and months – and don’t want to take the time to read our free white paper – watch this video.

I’ll walk you through it in just a few minutes, show you what to watch out for in the coming fundraising slump, and show you how to emerge from this crisis stronger than before.

Watch the video here.

I also have two pieces of great news to report…

  1. “The Bump” has lasted a lot longer than I predicted and is still happening right now – it’s easy to raise a lot of money right now. (And not because we Fundraisers are amazing. It’s because people are GOOD and donors are generous.)

Please do send in your questions. And keep giving your donors the chance to give by asking them to help – their generosity will amaze you!

The #1 Story that Raises the Most Money [VIDEO]

Steven Screen  |  Videos

I think it’s the most helpful video I’ve ever made.

If you’d like to know how to:

  • Tell stories in your appeals, e-appeals and events so that more donors will respond
  • Tell stories so that your donors become more bonded to your organization
  • Tell stories so that you raise more money
  • Say what’s needed when sharing this thinking with the people in your organization who don’t like powerful fundraising

It’s all in there.  Watch the video!

How to defend donor-centric fundraising to your boss

Steven Screen  |  Ask
Videostill.

Today’s blog post is a 4-minute video.

It’s taken from a recent free webinar I did where I was doing live reviews of appeals and newsletters. (There’s another one this Friday – you can sign up for free here.)

The video helps explain why donor-centric fundraising is more effective than organization-centric fundraising.

It’s this simple truth – that most donors are more interested in themselves and the things they care about – that explains why classic organization-centric fundraising doesn’t work as well.

So if you want to try donor-centric fundraising, share this reasoning with your boss. It seems counter-intuitive at first. But it makes sense when you think about it – and we have 70 years of direct response fundraising testing to prove it!

Watch the video here.

Don’t stress about your year-end emails, watch this video

Steven Screen  |  Ask
Don’t stress about your year-end emails, watch this video

It’s easier than you think to write year-end emails that work like crazy.

I’m talking about those three emails you send on the last days of the year that work so well.

If you are still working on your emails, here’s a short video I made for Movie Mondays with an easy template to follow for your year-end emails.

You’ll learn the five things you need to include, the order to put them in, and how to EASILY create your 2nd and 3rd emails.

Sneak peek: you only really need to write one email!

The video takes 7 minutes; you’ll save hours of time, and you’ll raise more money.

Pretty good deal, no?

See & hear my AFP International presentation on Storytelling

Steven Screen  |  Videos
Donors are heroes.

I was honored to give a presentation called “Storytelling for ACTION” at the AFP International conference in New Orleans this spring.

But even if you weren’t there, I want you to be able to use these strategies to raise more money. So I’ve recorded the presentation and have a video of it for you today.

Many of the ideas you’ll hear me describe are the same ones that are in our free Ebook (you’ve downloaded that, right?). But in the presentation, I provide more examples and give tips for how you can start raising more money immediately.

The session was called “the breakout session of Day 1 of the conference” by a high-ranking AFP member. I hope it is as helpful for you as it was for the folks at the conference!

Our Goal This Month

If you’d like coaching for how your organization can raise more money by telling stories more effectively, get in touch. Or we can even create your Asks and Reports for you. For less than the cost of an employee, we can improve your fundraising materials, raise you more money, and free up internal resources!