How much fundraising is too much? How much is too little? There’s no single right answer to these questions, but we can help you move toward what’s best for your organization.
If you increase your number of appeals, you will see more net revenue, and improved donor retention. Really! Embrace this truth, and throw off your limited-revenue shackles. It works.
Five quick, easy-to-understand, easy-to-implement pieces of advice that have transformed our work over the years:
Learn how these short bits of wisdom can transform your fundraising. Plus at least one bonus piece of advice!
A lively and useful interview with Jeff Schreifels of Veritus Group and co-author of the excellent Veritus Group Blog.
We talk about the differences between raising funds from major donors and raising funds in general (there aren’t many differences). Also, the “secrets” of major-donor fundraising are hardly secret at all.
Peter Drucker said “What’s measured improves.” Want to improve your fundraising? Here are the two most important things to measure:
There are a lot of other key performance indicators in fundraising, but if you measure (and thus improve) these two numbers, your fundraising program will be in fine shape.
Don’t miss these insights from the front lines of fundraising!
I know Roger Craver. Roger Craver is a friend of mine. And frankly, we are no Roger Craver.
But we think you’ll get a lot from this podcast nevertheless, as we’ll show you how to stop wasting time, money and energy jumping from one fundraising tactic to the next and instead focus on what matters: Your relationship with your donors and your fundraising offer. When you understand those two things, you’ll be better at choosing the right fundraising tactics, and you’ll be much better at making any tactic fulfill its promise.
In this not-to-be-missed interview, fundraising legend and co-editor of The Agitator discusses donor retention, the importance of social media in fundraising, and how things have changed in our profession over the years. This discussion will fill your brain with ideas. Note: somewhat salty language!
Why do your donors leave? For the most part, it’s your fault — the things you do (and don’t do) drive away donors. But there’s a lot you can do to keep donors happy, engaged, and giving. We look at some of those smart fundraising moves in this podcast and the previous one.
We are looking at donor retention research posted here: Why donors stop their support.
Why do your donors leave? Here’s the bad news: It’s mostly your fault. The good news: There’s lot you can do to keep them engaged and giving. We look at some of those smart fundraising moves in this podcast and the next one.
We are looking at donor retention research posted here: Why donors stop their support.
After an embarrassingly long hiatus, we take a look at the new book The Fundraiser’s Guide to Irresistible Communications: How it can help you raise more money for your cause, and why it may be the most important book ever published. The book is available at: