Over the past few months I’ve been working with a small, rural charity that serves homeless moms and kids. They want to increase their impact and they needed more space to do it, so they hired Better Fundraising to help them with a capital campaign.
I’m happy to report that this little charity has already raised over $1,500,000!
If I told you that this tiny organization could raise that much money, you would have laughed at me.
And even more amazing is that this funding has come from less than 10 donors.
I share this to encourage you as you seek funding for your charity. I also share this with you to teach you that it only takes a few key donors to achieve fundraising success.
I don’t have room here to share everything you need to raise $1,500,000 in such a short amount of time. But email me if you want to talk, and I can share with you a few highlights…
- Build a fundraising Offer that is clear and easy to understand. Don’t bog it down with a bunch of details or process related information. And be sure it includes the problem you hope to solve – not just the sunshiney fantastic future.
- Ask your board members to make the first pledge gift to the campaign. Their leadership is important and so is their money!
- Identify your top donors and then ask them to make a significant gift.
- Be bold. Ask your donors to give more than you think they can give. It is their job to downgrade their gift if needed. That’s not your job.
I believe that most any charity can have fundraising success just like the organization I’ve been working with. And if you want to be confident your fundraising is going to work, please let me know. I’d love to help. You can email me at firstname.lastname@example.org.