Tell Stories. Raise Money. Learn More May 3rd.

Join us on May 3rd  to learn how tell stories that will delight your donors!

I can’t tell you how many times I’ve looked at a nonprofit’s brochure, appeal letter or newsletter that is stuffed full of charts and fancy info graphics that showcase the impressive numbers of people helped, scholarships granted or acres of wilderness saved.

These are great numbers, but use them in grant applications. Not fundraising materials for individual donors.

For communications to your donors, the story is king.  At least it should be if you want to raise the most money.

A story told right makes your donor the hero and gives them that warm and fuzzy feeling that keeps them giving over and over with glee. Every fundraiser’s dream.

Come learn how to tell powerful, engaging stories that will raise more money and make your donors feel GREAT. I’ve spent 20 years testing storytelling like this for major and mass donors and let me tell you— it works! Come learn from Jim’s major donor fundraising experiences, my data-driven communication knowledge, and Shanon’s attitude of gratitude on May 3rd. Last fall I gave a presentation just like this one at the Nonprofit Storytelling Conference in Chicago where registration was $500. You can get it for $40.

Don’t wait! Space is limited! Find out more and register here!

 

Details:

When: Wednesday, May 3, 2017; 9:00am – 12:00pm

Where: 415 Westlake (415 Westlake Ave N, Seattle, WA 98109)

Parking: Street and garage parking nearby

Agenda:

  • 9:00am – 9:15am: Networking & Coffee
  • 9:15am – 11:45am: Presentation
  • 11:45am – 12:00pm: Question & Answer

Fundraising Training: Better Stories to Raise More Money

With Better Stories You Can Raise More Money

To raise more money you have to get donors excited about what their gifts can do.  And the best way to do that is by telling better stories.

Fresh from presenting at the National Nonprofit Storytelling Conference, Shanon Doolittle, Jim Shapiro and Steven Screen want to share their fundraising storytelling secrets with you so that you can raise more money!

Right here in downtown Seattle, on the morning of May 3rd, you can hear all three share their secrets for just $40.

You’ll learn:

  • How to tell stories that will delight your donors, deepen your relationships and raise more money
  • Tips and techniques to weave your donor into the story of your organization
  • What stories to tell at events, and how to tell them
  • The types of stories that work best in appeals (it’s not what you think) and the best stories for newsletters.
  • How communicating with major donors is a little different than everyone else – and why that matters so much

Shanon, Jim and Steven will make sure you have multiple ideas you can take back to the office and use that afternoon to raise more money.  Shanon has an attitude of gratitude and is a nationally-recognized expert on running successful events.  Jim is a major donor fundraising fanatic.  Steven is a data-driven communication expert.  Their advice is proven, and it’s effective.

The cost to see the three of them at the national conference is over $500. You can see them here for $40! Register today!

Details:

When: Wednesday, May 3, 2017; 9:00am – 12:00pm

Where: 415 Westlake Ave N, Seattle, WA 98109

Parking: Street and garage parking nearby

Agenda:

  • 9:00am – 9:15am: Networking & Coffee
  • 9:315m – 11:45am: Presentations
  • 11:45am – 12:00pm: Question & Answer

2017 Fundraising Trends

News

Let me look into the future and predict the fundraising trends for 2017.

  1. According to Blackbaud’s 2015 Charitable Giving Report, 93% of funds given to nonprofit organizations came from traditional means in 2015. That means major gifts, annual funds, fundraising events, checks, snail mail and by phone. Only 7% of donations to nonprofits came in online. Online fundraising will increase over time, but the data is clear that direct mail and face-to-face fundraising have not been replaced by digital technology.
  2. Donor systems will continue to improve and be delivered at a lower cost. Consider donor system platforms like Bloomerang and Little Green Light. They are taking on the big system providers and winning.
  3. Most of your fundraising revenue will come from a few key, select donors. Major donor fundraising is not dead! If you want to have fundraising success in 2017, makie it a huge priority to identify and communicate with donors who can give you $1,000 or more.
  4. Earlier I shared that 93% of funds given to nonprofits came inform traditional means. This doesn’t mean we ignore online, digital fundraising. I see a trend where more money will start to come in online this year and in years to come. But the key is to spend the appropriate amount of time and money on online fundraising. For instance, don’t go ‘all in’ on online fundraising unless you’ve maximized your major donor communications and relationships first!

Do you see more fundraising trends in 2017?  If so, add them to the comment section or email me at jim@betterfundraising.com.

Leadership in Fundraising– FREE Fundraising Training in Seattle!

News

We’re really excited about this upcoming training and hope you take advantage of it! Time is running out to register and space is limited so REGISTER TODAY!

We’re going to be talking about how you, as a Board Member or Executive Director, can evaluate, support and guide your organization’s fundraising program while still allowing the fundraisers to do their jobs. Most training is geared toward the front line fundraisers, but your job is to understand what a great fundraising program looks like and what to do if your organization’s fundraising isn’t effective. So if you’d like easy-t0-understand and practical advice on how to oversee a fundraising program– this training is for you!

  • WHEN: Thursday, October 20th, 2016; 9:30am-12:00pm
  • WHERE: Fulcrum Capital, 1111 Third Ave, Seattle, WA 98101
  • COST: FREE!

You’ll learn:

  • The two performance metrics you should focus on: net revenue and retention rate
  • The three things your organization needs to be doing, especially with Major Donors
  • How Boards can govern their organization’s fundraising but still let the fundraisers do their jobs
  • What successful donor-focused fundraising looks and sounds like

Learn more here and register Today!

Our Chance to Give Back

News

We’ve been incredibly fortunate to learn from fundraising mentors.  And from organizations that diligently measure the results of everything so they can see what works and what doesn’t.

On October 20th, in downtown Seattle we’re going to share it with you!

If you’re an Executive Director new to fundraising, or a Board Member of a nonprofit, we’re going to share how you can evaluate and improve your organization’s fundraising!

This is FREE seminar, with plenty of time for questions and answers at the end.  Here’s what you’ll learn:

  • The two performance metrics you should focus on: net revenue and retention rate
  • The three things your organization needs to be doing, especially with Major Donors
  • How Boards can govern their organization’s fundraising but still let the fundraisers do their jobs
  • What successful donor-focused fundraising looks and sounds like

We (Jim and Steven) will present what’s working and what’s not working in fundraising today – with real-life examples you can learn from.

We’d love to help you and your Board be more effective at governing your organization’s fundraising – and raising more money – for free!

SPACE IS LIMITED- Sign up today!

Leadership in Fundraising- FREE Fundraising Training in Seattle!

News

Have you ever wanted to know how to evaluate – and improve — your organization’s fundraising?

The Better Fundraising Co. is offering this FREE seminar to help Board Members and Executive Directors evaluate and improve your organization’s fundraising. October 20, 9:30am, downtown Seattle.

Most Board members and E.D.s aren’t professional fundraisers, and have to rely on gut instinct and a small handful of experiences to govern and evaluate their organization’s fundraising.  This session will teach you what you need to know to be as helpful as possible!

What you’ll learn:

  • The two performance metrics you should focus on: net revenue and retention rate
  • The three things your organization needs to be doing, especially with Major Donors
  • How Boards can govern their organization’s fundraising but still let the fundraisers do their jobs
  • What successful donor-focused fundraising looks and sounds like

We will present what’s working and what’s not working in fundraising today – with real-life examples you can learn from – so that you can be more informed, help your organization, and help raise more money. They’d love to help you and your Board be more effective at governing your organization’s fundraising – for free!

Sign up today!

Leadership in Fundraising- FREE Fundraising Training in Seattle!

News

Are you a Board Member or Executive Director?  Would you like Free Training on how to know whether your organization’s fundraising is effective — and what to do if it isn’t?

As an E.D. or Board Member, we know you want to understand what a great fundraising program looks like — and how you can govern, support and evaluate your staff’s efforts.

Here are the details on the training that’s been created just for you! We will teach you what you need to know to evaluate your fundraising, to know what to focus on, and what you need to know to really make a difference!

  • WHEN: Thursday, October 20th, 2016; 9:30am-12:00pm
  • WHERE: Fulcrum Capital, 1111 Third Ave, Seattle, WA 98101
  • COST: FREE!

You’ll learn:

  • The two performance metrics you should focus on: net revenue and retention rate
  • The three things your organization needs to be doing, especially with Major Donors
  • How Boards can govern their organization’s fundraising but still let the fundraisers do their jobs
  • What successful donor-focused fundraising looks and sounds like

Learn more here and register Today!

Upcoming Trainings!

News

Steven and I will be presenting at a number of trainings and seminars this fall and we wanted to let you know about them. They’re on a variety of topics and are reasonably priced, so you’ll want to take advantage of these!

DOWNTOWN SEATTLE: Friday, September 23rd
Planning the Perfect Year End Appeal 

Presenters: Jim Shapiro & Steven Screen
Location: Pacific Continental Bank
Time: 12:00pm to 1:30pm
Cost: Free!
Find out more and register here!

BELLEVUE: Tuesday, September 27th
Essentials for Nonprofit Board Members

Presenter: Jim Shapiro
Location: Clark Nuber CPAs
Time: 8:30am-3:00pm
Cost: $75
Find out more and register here!

TWISP: Monday, October 3rd
Building an Annual Fundraising Plan That Raises More Money

Presenter: Steven Screen
Location: TwispWorks
Time: 10:00am-4:00pm
Cost: $15
Find out more and register here!

WENATCHEE: Monday, October 10th
Building an Annual Fundraising Plan That Raises More Money 

Presenter: Jim Shapiro
Location: Pybus Public Market
Time: 9:00am- 3:00pm
Cost: $15
Find out more and register here!

Please email me at jim@betterfundraising.com if you have any questions. Hope to see you this fall!