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The Better Fundraising Blog

Why You Shouldn’t Use the Word “Vulnerable” in Your Appeals

vulnerable

Why you shouldn’t use the word “vulnerable” in your appeals and e-appeals…

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Recent Posts


Like the idea of “repeating” your fundraising materials to save time and raise more money? Here’s a list of what you can repeat – and what to watch out for…

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When you thank a donor, make the message about what she is doing through her gift.

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Underlining your letters.

How to Choose What to Underline and Why

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Gala event.

Events are Part of Your Donor Cultivation Cycle

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Long table.

Build a Longer Table

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Leaky plumbing.

They’ll Fund the Playground. Will They Fund the Plumbing?

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Clean data.

The Donor Story You’re Probably Ignoring (and Losing Money By Doing It)

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What KFC Can Teach You About Donor & Customer Communications

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